"It was just costing too much money. The board decided," said Bruce. He said the newspaper was printed in Johannesburg, South Africa on a particular press, and the distribution costs and logistics were complicated. The paper also never managed to get "under the eyes of the potential market".
"I know a lot of people liked it and we liked producing it, but it was a hill too far," said Bruce, adding that the recession had an impact too. The weekender was a national paper, with articles written by Business Day reporters.
Bruce said he was sure that most of the few permanent Weekender staffers would be given other jobs.
Reagan Malumo
Programme Officer: Media Freedom Monitoring and Research
Media Institute of Southern Africa (MISA) Regional Secretariat
21 Johann Albrecht St
Private Bag 13386
Windhoek
Namibia
Phone: +264 61 232 975
Fax: +264 61 248 016
Mobile: +264 81 311 2626
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